Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sub-Links of Organic SERP
-
I would like to know if you can modify (or suggest) the sub-links under an organic listing. For Example:
Main Link/Title = COMPANY NAME - What We Do....
Sub-Links (popular pages within site) currently include links like:
Locations / Catalog Request / Bestsellers
Is it possible to suggest other pages as sub-links or do the search engines determine these?
Please advise, and thanks in advance....
-
No, you can't actually tell or suggest to Google directly which sitelinks it should use.
You can tell it which site links not to use, and hope that it chooses another instead. In Google Webmaster Tools under Site Configuration > Sitelinks there is an option to "demote" specific sitelinks that you don't think should appear. Sometimes Google replaces it with another sitelink, sometimes Google just removes it, and sometimes Google decides to ignore your request.
But for getting new ones on there, the best you can do is make sure that the most important pages are linked to from your site's global navigation, and make sure there aren't too many not-most-important pages in the global navigation to confuse Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site is showing indexed in search console but not appearing in Serps
hi, i have recently made sites.google site and submitted to search console but when I copy paste in google , its not appearing
Algorithm Updates | | alan-shultis0 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
Dofollow Links on Press Releases: Good or Bad?
Hello, I know that Google says that you are supposed to make anchored text links nofollow on press releases, but what about just putting the site url itself (example.com) and making it dofollow? Is that okay?
Algorithm Updates | | WebServiceConsulting.com0 -
Should I link to competitors?
Hi, I was wondering: we work in an extremely competitive market. There are 6 companies, offering the same service in my country: price comparison in a niche market. The competitors have hundreds of different websites, using iframe-techniques. Would it be helpful for me to link to those 6 competitors, in a piece of content about our company strategies, USP's and overview of the market? From a transparency point of view, i would prefer telling my visitors there are other competitors, which are undoubtedly performing very well, but we perform better on several aspects of the price comparison. On the other hand, my competitors benefit from the backlinks as well. Is my gain bigger than the gain of my competitors do you think? Has anyone tested this once?
Algorithm Updates | | Beekhuizen1 -
Excessive internal links. Should I remove the footer links?
Hi guys, I have an ecommerce site selling eco-friendly items online. I ran some on-page optimisation reports from SEOMoz PRO and discovered that I have at least 120 internal links per page. 32 of these are in the footer, designed in part to aid user navigation but perhaps also to have a positive impact on SERPs and SEO in general for the ecommerce site. Will removing these links be beneficial to my search engine rankings, as I will have less than 100 internal links per page? Or is it a major change which may be dangerous for my site rankings? Please help as I'm not sure about this! I've attached an image of the footer links below. I won't be removing the Facebook/Twitter links, just the 3 columns on the left. Thank you, Pravin MAvLe.jpg
Algorithm Updates | | goforgreen0 -
How long does it take for a new website to start showing in the SERP'S
I launched my website about 6 weeks ago. It was indexed fairly quickly. But it is not showing up in the Google SERP. I did do the on page SEO and followed the best practise's for my website. I have also been checking webmaster tools and it tells me that there is no errors with my site. I also ran it through the seomoz on page seo analyzer and again no real big issues. According to seomoz I had 1 duplicate content issue with my blog posts, which i corrected. I understand it takes some time, but any ideas of how much time? And f.y.i it's a Canadian website. So it should be a lot easier to rank as well. Could my site be caught in the Google 'sandbox effect' ? Any thoughts on this would be greatly appreciated.
Algorithm Updates | | CurtCarroll0 -
Sitelink Disappeared from SERPs
Hi everyone, Something weird has happened to one of our client's site. First of all I want to explain that the client's name is something like a Person Name plus another generic keyword, for example Truxy Lawyers. Before when you searched for the brand keyword (in my example Truxy), Google would show in the SERPs the client's site as first result with six sitelinks below. Now when searching for the same branded keyword (for example Truxy), Google doesn't show the sitelink anymore, but the first result is the home page and the second and third results are subdomain pages. Does anybody know why Google all of the sudden decided to stop showing the site link? Things get more weird when you search the complete brand name "Truxy Lawers" for example, because in this case Google shows the site link. Does anybody know what has caused this? Thank you!
Algorithm Updates | | Aviatech0