Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why do some sites have a higher Page Authority than Domain Authority in OSE??
-
Hi,
I have noticed when using OSE and enter a domain you very often see a higher Page Authority than Domain Authority.
If someone could explain why this would happen then I would be very grateful - its my current understanding that page authority would ALWAYS be LESS THAN Domain Authority but that is not always the case (I have seen cases where PA is more than 10 higher then DA)
Here's an example where PA > DA
http://www.opensiteexplorer.org/links.html?site=www.primelocation.com
Thanks
-
No, there are too many open variables: age of pages, localization, keyword popularity, etc.
Edit: look at mozTrust of urls and domain mozTrust of various sites. This will show you that a + b is not equal to c.
hope it helps clarify.
-
Hi Rob & Rand,
Many thanks for helping explain the concept. What I am trying to understand is if DA is a calculation based on PA of all pages on that domain (or if it is possible to work out DA from PA of all pages on that domain) or a totally separate calculation which incorporates other metrics. EG
A domain has 2 pages A (PA 50), B (PA 40). Is it possible to work out what DA is for this domain from these 2 values alone?Many thanks
-
An indervidual may be rated higher then the team he plays for, a page can be rated higher then the domain it belongs to.
-
Well,
Sorry, your understanding is incorrect. Domain authority is just that, an overall value for the domain. So, if you go to a site where the links all come to a home page or the vast majority do, you are going to see a high PA for the home page PA. If that same site has 50 pages with few links you are going to see a lot of PA=1.
So, while the home page is important it does not outweigh the fact that overall the site is not that highly trafficked. This is a reason sites have trouble with conversions of inner pages sometimes. All the value is placed on the home page and someone then has 500 internal links from that page so it does not even help the inner pages.
Remember this in the search engine world pages are ranked and not sites. So, PA is more important from that point of view.
Hope this clarifies,
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://cloudz.click/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
Moz Pro | | HayleyBowyer0 -
Domain Audit
Hi What is the best tool out there to doing a full brand audit for company. They've created at least 15 websites and have possibly many domain names which have been ordered by different people over many years. I need to find the quickest and best tool to do this with. Any suggestions would be great.
Moz Pro | | Cocoonfxmedia0 -
Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
We are using Yoast for a number of our sites. We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example: http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.
Moz Pro | | Adam_RushHour_Marketing1 -
How to track data from old site and new site with the same URL?
We are launching a new site within the next 48 hours. We have already purchased the 30 day trial and we will continue to use this tool once the new site is launched. Just looking for some tips and/or best practices so we can compare the old data vs. the new data moving forward....thank you in advance for your response(s). PB3
Moz Pro | | Issuer_Direct0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Domain / Page Authority - logarithmic
SEOmoz says their Domain / Page Authority is logarithmic, meaning that lower rankings are easier to get, higher rankings harder to get. Makes sense. But does anyone know what logarithmic equation they use? I'm using the domain and page authority as one metric in amongst other metrics in my keyword analysis. I can't have some metrics linear, others exponential and the SEOmoz one logarithmic.
Moz Pro | | eatyourveggies0 -
How can I reduce the number of links on a page and keep the site easy to navigate?
The SEOmoz Site Crawl indicates that we have too many on page links on over 9,970 pages. This is an ecommerce site with a large number of categories. I have a couple of questions regarding this issue: How important is the "too many on page links" factor to SEO? What are some methods of reducing the number of links when there are a large number of categories? We have main categories with dropdown menus currently and have found that they are used to browse and shop the store.
Moz Pro | | afmaury1 -
How fast can page authority be grown
I understand that it is easier to rank for a particular keyword given a higher DA score. How fast can page authority be established and grown for a given keyword if DA is equal to 10/20/30/50? What are the relative measures that dictate the establishment and growth of this authority? Can it be enumerated to a percentage of domain links? or a percentage of domain links given an assumed C-Block ratio? For example you have a website with DA of 40, and you want to target a new keyword, the average PA of the top ranked pages is 30, the average domain links are 1,000, and the average number of linking domains is 250 - if you aim to build 1,000 links per month from 500 linking domains, how fast can you approximate the establishment of page authority for the keyword?
Moz Pro | | NickEubanks0