Whiteboard Thursday-Marc Poirier on PPC Campaign Management
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Our Week o' Whiteboards keeps chugging along with today's interview of Acquisio President, Marc Poirier. Acquisio has some of the best PPC management software out there (PRO members get a nice discount, wink) so Marc knows a thing or two about what it takes to keep a large PPC campaign organized, under control and manageable.
If you run or manage a paid campaign, you'll definitely want to hear what Marc has to say. Without further ado, here's Marc and Rand, from the SMX West Exhibit Hall.
PS-Watch for a special, unintentional cameo by "Bookworm-SEO," Gab Goldenberg.
If you run or manage a paid campaign, you'll definitely want to hear what Marc has to say. Without further ado, here's Marc and Rand, from the SMX West Exhibit Hall.
PS-Watch for a special, unintentional cameo by "Bookworm-SEO," Gab Goldenberg.
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