12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!
Algorithm Updates
Staying on top of Google’s algorithm updates is essential for any SEO professional. Each update can bring changes that impact how websites are ranked, making it crucial to understand what’s new and how it affects your SEO strategies. From core updates to smaller, more frequent adjustments, we’ve got you covered. How do the updates impact your rankings? What steps should you take to stay ahead of the curve? Explore our top resources below, along with the most recent posts on Google Algorithm updates.
March Core Update & Spam Updates: Four Major Trends : Lily Ray takes your through the four major trends reshaping SEO after Google's March Core and Spam Updates.
Charting 10 Years of The Google Algorithm : Dr Pete charts the last 10 years of Google's algorithm updates.
Algorithm Update History : Explore the timeline of Google’s major algorithm updates and understand the long-term evolution of ranking factors, gaining insight into how these updates have shaped modern SEO.
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday : Find out what Google is focusing on and what you need to adjust to maintain rankings.
Most Recent Articles on Algorithm Updates
Content Churn in Google Doubled Over Five Years
We know that Google changes constantly, but what about the internet itself? Dr. Pete's analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
11 Years of Google Warming: Is Search Heating Up?
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA "Parasite SEO," hitting big brands and major revenue streams. Should you be worried? We've got you. Dr Pete's level chart to help you understand the types of actions that are being penalized.
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2025 SEO Trends: Top Predictions from 23 Industry Experts
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
Google HCU: What Can You Do? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.
The Helpful Content Update Was Not What You Think
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
March Core Update & Spam Updates: Four Major Trends
Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
How Volatile Are Search Results? — Whiteboard Friday
How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.
August 18 Algo Update: The Cyclone Before the Storm
Dr. Peter Meyers discusses a volatile SERP with reference to a reduction of indented results, which occurred before the August 2023 algorithm update.
A Different Way of Thinking About Core Updates
Google algorithm updates seem to come in two main flavors. There are very specific updates, like the Page Experience Update, which tend to be announced well in advance, provide detailed information on how the ranking factor will work, and eventually arrive as a slight anti-climax. This post is about the other flavor: the updates announced when they're happening or have already happened with vague guidance. The kind that can have cataclysmic results for affected sites.
How Helpful Was the Helpful Content Update?
On August 25, 2022, Google started rolling out the Helpful Content Update. Our resident search scientist and MozCast wrangler, Dr. Pete, looks at the results by comparing data two weeks on either side of the latest Google algorithm update.