Moz Local Adds Powerful GMB Insights Data to Industry Leading Local Search Optimization Platform

Marketers amplify their local online presence by learning how and where customers search

SEATTLE, WA – FEBRUARY 1, 2017 – Moz, the global leader in SEO software that helps businesses of all sizes raise their visibility with customers online and drive conversions to offline, announced the availability of Google My Business (GMB) Insights data in Moz Local. Marketers can access how often customers are using direct searches (company name) or other queries to find them, whether they used Search or Maps, what action they took next (visited website, requested directions, called or viewed photos) and more within Moz Local’s robust reporting platform. GMB Insights, paired with Moz Local’s active location data management system, provides enterprises and agencies with an unparalleled tool for ensuring that their business’ online listing is seen by the greatest number of customers.

“Knowing how customers search for you, where and how they respond is critical for optimizing your local online presence,” said Dudley Carr, Chief Product Officer, Moz Local at Moz. “By taking advantage of the GMB API, Moz Local provides yet another way for marketers to make more informed, data-driven decisions. We’re continuously striving to add more data and functionality to Moz Local so that marketers have a single tool to maximize the performance of their local search listings.”

GMB Insights is available today in Moz Local Professional and Moz Local Premium. Marketers simply sync their business locations with Google My Business in Moz Local and it will immediately begin fetching insightful metrics from the past 18 months. “Enterprises and agencies will love that they can easily review search data for one, many or all locations in a single view,” added Carr. “This flexibility to compare and contrast data significantly extends the value of GMB Insights for a business.”

Moz Local GMB Insights data includes:

  • Google Searches – learn the number of times a listing was shown when searching for it directly
  • Google Categorical Searches – see the number of times a listing was shown as a result of a categorical search (for example, “restaurant”)
  • Google Map Views – know the number of times a listing was viewed on Google Maps
  • Google Search Views – know the number of times a listing was viewed on Google Search
  • Google Customer Actions – learn how many website clicks, calls and driving direction requests resulted from a listing

Moz Local is the active location data management solution that helps businesses of all sizes maximize the marketing power of local search. With industry-leading business listing distribution, verified listing accuracy, unparalleled duplicate detection and closure, and advanced analytics for traffic, ranking, customer-action and competitors, Moz Local delivers best-in-class capability and value. Moz Local actively manages over 85,000 listings.

About Moz

Moz is the global leader in SEO software. The company provides proprietary and industry metrics like MozRank, MozTrust, Domain Authority, and Page Authority – all of which help marketers better understand the value and ranking potential of domains and webpages. Moz is based in Seattle and loves engaging with its community of over 500,000 marketing professionals. Learn more about Moz at moz.com.

For more information, please email us at [email protected].