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When expanding your web presence to include international audiences, you're faced with a new set of challenges. In this post, MozCon 2013 speaker Aleyda Solis offers 40+ tools to help your marketing reach farther than it ever has before.
Categories: International SEO Tools
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.
Aleyda shares her International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting an international audience and the development of an internationally targeted site. Dig in!
Categories: International SEO
Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done right, 301 redirects have awesome power to clean up messy architecture, solve outdated content problems, and improve user experience — all while preserving link equity and your ranking power. When done wrong, the results are often disastrous.
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all.
To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM - you’re back in good graces. Or, more than likely, nothing at all. To better understand, I used the tool myself to disavow 1000s of links, and talked with dozens of SEOs who used it in attempts to recover from Google penalties.
In light of Google's recent post on common rel=canonical mistakes, I explore the most commonly asked questions we get in Q&A regarding canonicalization.
[Broken Link Building] The broken link building strategy is one of the most effective, white-hat SEO link building strategies ever. Learn exactly how broken link building works and how to use it in your SEO playbook.
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie.
Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic.