Blog Posts
1/6/2007
Recently there have been a few negative comments about general on-page optimisation. David Pasternack has pooh-poohed it, and Shoemoney has expressed reservations. A couple of years ago I would have joined them – after...
11/17/2006
Many people in SEO groan at the thought of meta-tags.After all, meta-tags for ranking is dead for SEO, isn’t it?Not quite.In fact, meta-tags have begun a startling revival.A couple of key points about why you should consider taking meta-tags more seriously:1. Google duplicate content filtersGoogle ...
11/3/2006
What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions:
Get a visitor to click (to go to another page, on your site or someone...
10/27/2006
Introducing the problemIn setting up a ranking system based on links, it soon became clear to Google that link manipulation remained a threat to the objectivity of their search results.With patents filed in the early 2000’s such as Hilltop, ...
SEO and business consultant focusing on link development strategies for SME's, as well as website and forum management.
Also runs Platinax as a free resource to help online business make the most of the internet.