How to Use Estimated Brand Reach as a Meaningful Marketing Metric
2/20/2023
Estimating brand reach is indeed possible. Doing it right demands nuance and a bit of tenacity in your approach, but the rewards are worth it.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog Posts
Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It)
8/30/2022
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.