Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Index or Noindex PPC Landing Pages?
-
Hi all,
We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question.
The landing pages are sitting in a sub-domain of our site.
From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)?
What say you?
Thanks!
-
Thanks for your help guys!
We're going to implement it right away.
-
I'd agree but probably feel a bit more strongly about it - post-Panda, these kinds of pages can definitely cause you harm (depending on the scope). If you're not linking to them and they're off on a sub-domain, they may not be creating any practical issues, but it's still better to prevent problems. META NOINDEX probably is a good bet here for prevention.
-
I think the answer would be Noindex, but continue to follow - So not by Robots, do by Meta.
Since these pages are just duplicates of others, with little content difference - I would suggest this due to at some point these could begin to drag down the rest of your site - and also they are technically creating competition for your specifically ranked non PPC product pages.
I think Pre Panda/Penguin - the advice might have been closer to keeping them, and targeting them for secondary keywords, but not sure if that strat is really good anymore as it brings too much risk, for an un-known pay off now.
IMHO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
PPC for Luxury Goods Website
Hi Mozzers, I am starting a PPC campaign for a website that sells high-end products. The search volume for the generics is very high but I think the conversion rate on those will be quite low given the price of the products. Does anyone have any experience in doing PPC for high-end retailers and what type of keyword I should be bidding on? Thanks!
Paid Search Marketing | | KarlBantleman0 -
Near-duplicate content for landing pages - use noindex?
We want to create 5-10 near-duplicates of our homepage to use as landing pages – nearly all same text, but some different images. We want to make sure Google doesn't ding us for duplicate content. Is the best way to do that to tag each of these pages with "noindex"?
Paid Search Marketing | | HopeIndu1 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
PPC question for the experts
I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂 According to: http://support.google.com/adwords/answer/2497836?hl=en Broad match modifier +tennis +shoes Ads may show on searches for tennis shoes
Paid Search Marketing | | MattAntonino
buy tennis shoes
best shoes for tennis Ads won't show on searches for running shoes
tennis sneakers I'm using (for a client) +wedding +photographer. It should show on wedding photographer hire a wedding photographer best wedding photographer in dallas It should not show on photographer in Dallas become a photographer dallas pictures But it is. Why would this happen? Isn't that exactly what it says it won't show up on? Also, Google writes: Don't leave space between the plus sign (+) prefix and the word you're modifying! •Correct: +leather +shoes
•Incorrect: + leather + shoes
•Incorrect: +leather+shoes Yet the client was told by Google the opposite. "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense? ETA: This is fairly clear to me: Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes. http://www.google.com/ads/innovations/bmm.html0
