From growing your audience to advanced content promotion to building your brand, the importance of social media to digital marketing can't be overstated. Whether you've been in the game from the very beginning or are just starting to wonder how social media tools can apply to your own professional life, the resources on this page can help you reach the next level.
We've hand-picked some of our favorite pieces of content to get you started with learning about social media marketing. Once you’ve studied those, check out the most recent Moz Blog posts about social media below.
Social Media Competitor Analysis: The Complete Guide : A detailed breakdown of how to analyze your social media competitors for a better understanding of your consumers, and to help grow your brand.
How to Turn One Piece of Content into Multiple for SEO : A simple guide to scaling your content publishing output and providing value to your audience.
How Social Media Trends Can Influence Your SEO : Actionable steps for taking advantage of social media trends and building it into your brand’s digital marketing strategy.
Social Media, Influencer Marketing, and SEO : In our free SEO Learning Center, we'll show you how social media, influencer marketing, and PR play a role in search engine optimization.
Creating a Social Media Strategy : The key to success is to have a plan. In this video, you’ll learn how to lay the foundation of all your future social media work.
There are no doubts that Facebook has been successful in building synergies between what they provided online and what users wanted to do in real life. It has created such an ecosystem that now Businesses, large and small, are actively working out strategies to reach out and engage with users.
Are Likes, +1s, and Tweets really driving traffic? I ran a couple of correlation studies to find out. The impact of Google +1s may surprise you.
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.
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For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...
Sometimes, social media can be anything but social. In honor of Mozcon, I offer 5 tips for turning online connections into IRL relationships.
PayWithaTweet (hereby known as PWaT) is a service that enables web publisherss to give visitors content in exchange for a Tweet or facebook share. In this post, I will share...
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to...
A few weeks ago I launched my very first contest on one of my various french websites. My objective was to increase my Facebook fans, Twitter followers, newsletter signups and improve the notoriety of my website. The contest is now over and I've had time to analyze the results and I must say I am quite impressed! It took me quite some time to plan out my contest. I read all the blog...
With more than 100 million Americans contributing content online this year, websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user ...
Marketing is best dissected into two easily digestible states, as the dichotomy of these states, static marketing and active marketing, form the clearest view of the failures many marketers make. Some of these mistakes may seem minor, but at scale, they make for tectonic marketing failure, as I will discuss in more detail in this post...
Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...
These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...
Came across a great analogy recently - your social media profiles are your embassies in distant lands. Here are 6 ways to build those embassies.