There are many different dos and don’ts of Google AdWords all over the Internet. When writing this article, I felt it was safe to call many of the methods I’m going to share, unconventional.In an attempt to resurrect plummeting numbers, and squeeze the last bit of juice from an already producing campaign, I’ve experimented and tested PPC tactics that most users won’t try, eit...
Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.
Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!
Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...
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Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.
While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.
Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.
If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.
Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Ever considered paid promotion in your online marketing plan? It isn't just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more.